With the vigorous development of information technology, industry portal applications are extending from the Internet to the mobile Internet, and the logistics business platform has also begun to turn to the mobile Internet. It is reported that in recent years, major express logistics companies have launched upgraded APP software to seize the market. As the logistics industry accelerates the growth of mobile business, a perfect "information flow" in the logistics industry has gradually formed. Just as various industry portals APP gradually occupied the field of mobile internet, Gu Suqing, who has been engaged in the logistics express industry for many years, also found a new shortcut for the development of logistics enterprises with the help of the "SF [Weibo] Express" platform. In view of the current situation that many express delivery companies have launched mobile APP clients, relevant experts in the field of mobile Internet said that this is an inevitable trend of industry development. "On the one hand, self-service ordering can save a lot of labor and delivery costs. On the other hand, express delivery companies can further attract customers and change the current situation of low-price competition in the express delivery industry by providing personalized services. However, placing an order through APP not only requires enterprises to build related online systems, but more importantly, it needs offline outlets and personnel support. " Experts said, "At this stage, the logistics APP is still in a process of building from scratch to meet the basic demand for ordering and checking orders. It is worth encouraging that domestic logistics couriers have stood at the forefront of science and technology in the field of global logistics express delivery. " For logistics enterprises, the introduction of innovative services including APP mode can also make them in a more favorable position in the competition. Gu Suqing said that at present, the express delivery industry is in an important period of transformation and upgrading, and the competition of innovation ability also tests every express delivery enterprise. Aside from the previous competition in price and hardware, it is also inevitable for the industry to launch new technology competition in the form of APP. Compared with the past, mobile marketing completely subverts the traditional marketing model, makes logistics supply and demand sides easily find docking, and solves many practical problems such as asymmetric information communication. However, all this should be "people-oriented". Gu Suqing said: "Logistics APP must be combined with physical outlets, which is not only determined by the characteristics of the logistics industry itself, but also an inevitable form of future business services. Therefore, how to make great efforts to carry out online and physical innovation will be an important proposition for logistics enterprises." Gu Suqing believes that logistics APP will be an important link in the future intelligent logistics network, and the most far-reaching impact will be reflected in the innovation of business models.