During the two sessions, the logistics industry became one of the hot spots. Online and offline integration is the trend. The influx of cross-border people and the help of capital all make the competition of logistics enterprises more intense, and the top ten battlefields will win the future of logistics industry.

psychological warfare

In the battle of logistics, winning by psychology is king.

2015 will not be calm. Judging from the recent lively market and active layout, the traditional subdivision of logistics is being broken, and three subdivision ideas with location, distance and time as the core are gradually formed. At the same time, qualified logistics enterprises are starting to build on the platform and ecology.

At this critical node, last year's trial and error may come to an end. Starting from the new economic situation, there will be more PK in this process. The transparency of information will make you find more temptations, such as urban logistics, joint distribution, community e-commerce, fresh e-commerce, Haitao, logistics socialization, trading platform, smart logistics, Belt and Road, etc. It seems that every field contains great logistics opportunities. As a logistics builder, you need to resist the temptation, what you can and can't do, where you want to go, what you want to do, what advantages you have, etc. There may be entanglement, loss and loneliness, depending on whether you can stand it.

Pingzhantai

Logistics is decentralized, and logistics has entered a deep transformation.

In 2015, the logistics platform will continue to be active in the market, and various tricks and games will continue to emerge in an endless stream. This is both an opportunity and a challenge for traditional logistics people. The opportunity is that you can transform yourself and transform yourself by borrowing or learning from it; The challenge is that the platform is not so fun, it is a game of burning money. Can you handle money and people? These are all problems. But from another point of view, we find that platformization is the direction in the long run, and the key to traditional logistics lies in decentralization, mobilizing internal vitality and enthusiasm, open thinking and positive change.

Under this trend of thought, the battle between platforms and between platforms and traditional logistics is bound to become more intense. Price war may be the first choice, resource war is the second, and customer war is the foothold. For traditional logistics people, if you only rely on your previous relationship, there will be a big crisis in the medium and long term. If you don't quickly build your logistics solution ability, system integration service ability, productization and branding ability, I'm afraid the road ahead will not be so easy, and sooner or later it will be integrated or eliminated by these emerging, innovative and wolf-like platforms. This is not an alarmist, but an ongoing or upcoming industry integration change.

cyber warfare

Logistics competition, the network can really win the world.

In the traditional logistics era, the logistics service network composed of points (outlets, stores, receiving points), lines (branch lines, trunk lines, etc.) and areas (regional centers, branches, etc.) has become a powerful weapon to seize the market, win the initiative and develop rapidly, but now the invasion of the Internet and mobile Internet is reducing this power and breaking out into a new battlefield!

For logistics people, the traditional logistics service network is an indispensable part, but this kind of physical service network alone is still not enough to win today's war. Because the emerging logistics is moving the network from the ground to the online virtual network (such as e-commerce platform, social platform, information management platform, personal network platform, etc.), this is a brand-new era, and the multi-network integrated logistics network will be the core ability to win the future, and the competitiveness of a single logistics network is declining. Now it is time to settle down in the multi-dimensional network warfare layout and take active actions.

Transport warfare

Capacity aggregation, one acre and three points is still not enough.

The transportation capacity of sea and air transportation has entered the later stage because of the large investment and the difficulty in centralized management. For the vast land transportation market, trucks have become another target market. Since last year, some participants have announced their own integration figures, ranging from hundreds, thousands and hundreds of thousands. Everyone is crazy about the numbers. It seems that the transportation capacity can really gather quickly with new models, new tools and new platforms. But when we go back to the actual operation level, we find that data is only one aspect, and the key is activity, viscosity and cross-platform. Every integrator is working hard for his own acre and three points.

This acre of land is divided into three parts. It seems that the better the number, the bigger the better. As everyone knows, the key to capacity integration lies in the later operation. What can you bring to the capacity you join, and what value can you bring to both parties involved and even many parties? How can you keep the transportation capacity playing with you? If you can't answer this question, I'm afraid it won't be so easy. The story isn't over just by quickly circling, which may just be the beginning. Today's pattern is still in a chaotic state. I'm afraid it will be proved by the joint efforts of capital, resources, users, talents and time.

Township war

Magical place, endless logistics guerrilla warfare

E-commerce painted the wall, the courier arrived in the township, and the village station was established. All this began. The layout of the countryside is more difficult than you think. The area is too wide and the difference is too big. How do you integrate and break through? Every town is a battlefield. You can't play by yourself. According to the latest research of York team, the rural environment is changing, and the information transparency, villages and towns, urbanization and so on promoted by mobile internet are setting off a new peak in rural construction. Local logistics, trans-regional logistics and e-commerce seem to be near and far away. Recently, the Internet has become easier, and the contact information has become faster and more recent. Far away, the choice of logistics is not discussed, and it is unreliable to find anyone, which makes people entangled, so the traditional local purchase and traditional logistics are still very reliable.

This is a problem, which requires more market layout and market education. For logistics people, express delivery may be the first wave, and express delivery is the second wave. The localized third-party logistics, regional logistics, agricultural logistics, etc. may be the third wave of battlefields. Whoever can take the lead in seizing the opportunity and take the lead in binding the countryside can have opportunities. In the future, there will be many situations in this market, such as big logistics, small logistics and fine logistics. Decentralized design will be the core point. As far as winning the future, it can only be a very distant dream, so it is better to survive in the short term.

Product war

The competition of logistics products is not only about operation.

Returning to the essence of logistics, service is the core, and meeting customers' logistics needs is the key. However, with the change of logistics market, the competition of logistics needs innovative products as the guide. Without the differentiation of products (service, timeliness, safety, price, region, etc.) based on the five cores of logistics services, I am afraid it is not so easy. In addition, traditional logistics, operational capacity is the core competitiveness, but with the intensification of Internet and platform, the single-core operational capacity is facing challenges.

In the new competitive environment, operation is the key to the productization of logistics services, but it is not the whole, but the construction of comprehensive competitiveness integrating operational ability, technical ability, marketing ability, continuous innovation ability and internet adaptability. Because in the era of product innovation, comprehensive ability determines everything, not just one aspect of expertise. This is an era of integration and combination, and the product war of logistics is just around the corner. It is time for logistics explorers to think about how to carry out the productization of logistics services to the end.

Financial war

Finance is a double-edged sword. Can logistics really overcome finance?

The combination of capital flow and logistics has become an inevitable choice for the development of logistics industry. In this process, various financial services and products are coming. In 2015, this market will not be lonely. Factoring financing, microfinance, P2P financing, crowdfunding financing, small bank loans, credit loans and so on are all staring at this undeveloped financial virgin land.

It is a fact that logistics enterprises are short of money, and it is also helpless. The long account period, tight profits and soaring costs affect the capital demand of this industry. Small and scattered, irregular, these are the basic facts of the industry. This is just the right opportunity for finance. If you have money, you have to find a way out, and you have to find new ways to make money. Finance does not create value, but only transfers value. This transfer is ruthless, sometimes without warning. It can be said that the battle of finance in logistics has already started, but you, the logistics person, have not noticed it. For us ordinary logistics explorers, connecting with finance, using its strength, using its way, optimizing its own funds, business and management, is the correct way to deal with it. You can't beat it, but it doesn't mean you can't use it well. Come on, logistics man!

competition for talented people

Smoke-free battlefield, but logistics is the norm.

Recently, an article about logistics IT people being hard to find and cross-border logistics people being popular has aroused the resonance of logistics enterprises. It is not easy to find talents, but the brain drain is like running water. Logistics reform needs talents, logistics innovation needs talents, and logistics development needs talents more. Talent has never been so valued for logistics.

In this process, compound talents with expertise, knowledge of logistics, Internet, new trends and execution have become the focus of competition. Online interaction, offline PK happens from time to time among logistics people, and logistics talents emerge in this process. This is a battlefield and a training ground. For logistics operators, you need to polish your eyes, look at the talent world outside, and build the talent system of enterprises in time; Open up, train talents, explore talents, and actively use them for me. Otherwise, no matter how grand the competitive strategy is, I am afraid that products and services may be a dream without talents.

O2O war

Online and offline, the paradise of logistics innovation dispute

Logistics used to be a very traditional offline service industry. Now, with the O2O business structure, the logistics industry is being baptized and entering the era of online and offline integration. Since 2014, all kinds of emerging logistics enterprises with the concept of logistics O2O or similar logistics O2O are gaining recognition. Online logistics resources, real online resources, transaction of real resources and crowdsourcing of transaction information are becoming the core of building a logistics O2O service system.

In this battlefield, new ideas, new ways of playing, new models and new market segments are connecting traditional logistics with the Internet. At the same time, the changes in the internet are also borrowing the logistics entity resources to return to the offline, forming a reverse trend. This brand-new battlefield has been launched in the fields of logistics in the same city, community logistics, logistics media, logistics parks, e-commerce logistics, etc. Players from all walks of life have just entered the game and the drama has not yet begun; Everyone began to fight. For traditional logistics people, you need to decide whether to join the battlefield or transform the defensive as soon as possible. Because this era is an era of robbery, no one's territory can last long, depending on how long you can persist.

Intelligent warfare

In the era of intelligence, logistics needs to be more efficient.

Intelligent manufacturing, mobile internet, wearable, big data, cloud computing and so on are pushing human life into a new era of smart life. In this era, life is smart, is logistics far behind? Drone delivery, automated logistics sorting, handheld logistics terminals, voice-controlled logistics, robots, driverless and so on are all changing the operation mode of traditional logistics.

However, when we return to the field of logistics, we find that logistics is still so traditional, loading and unloading depends on labor, sorting depends on labor, and information collection depends on labor. Labor costs are still a huge pain in this industry, usually, and at peak times. This industry is experiencing extension integration, and the integration with the efficiency improvement as the core is only quietly cultivated in a few logistics enterprises, which may determine the future, because logistics is no longer traditional, but combined with emerging logistics driven by technology, which will first occur and grow within the enterprise, and then will extend to the whole industry, and finally promote logistics to enter a new stage of great integration, great change and great breakthrough. There is still a long way to go, and we are still working hard. This war has no ending, only a process, and the future will be proved by time.